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SECOND HAND PHONE QUALITY CAN DETERMINE SOMEONE'S PRESTIGE
Last modified: 2021-07-11
Abstract
SECOND HAND PHONE QUALITYCAN DETERMINE SOMEONE'S PRESTIGE Nur'aeni1, Nuzleha2,Yuliana Yamin3, Rhiorycardo Bangsawan Sangadji4nuraeniharyo@g.mail.com1, nuzlehahajar1970@gmail.com2, yuliyamin0607@gmail.com3, sangadjirhio03@gmail.com4 University of Sang Bumi Ruwa Juraiin Bandar Lampung_Lampung Province _Indonesia1,2,3,4 Alumni of University of Sang Bumi Ruwa Juraiin Bandar Lampung_Lampung Province _Indonesia5 Abstract The price of a new hand phone is more expensive and sometimes not affordable by the economy. The solution is to buy a quality second handphone at an affordable price. Trust in the second hand brand is determined by one of the indicators including predicting the brand. The second hand phone quality can determine someone’s prestige in doing some economics activities. The methodology was in the form of purposive sampling of respondents who used the second phone brand (Samsung, Xiomi, Oppo) which was most in demand by customers to choose a second hand phone with a sample of 5 respondents each. Brand predictability (predicting the brand) of the second hand phone brand indicator determines a person's prestige. The data obtained were: Strongly Disagree (STS) 0.00%, Disagree (TS) 0.00%, Neutral (N) 0.00%, Agree (S) ) 56, 52 % and Strongly Agree (43, 48 %). The second hand phone brand indicator affects a person's lifestyle, the data obtained were: Strongly Disagree (STS) 0.00%, Disagree (TS) 0.00%, Neutral (N) 0.00%, Agree (S) 30, 43% and Strongly Agree (69, 57 %). Keywords: lifestyle. predict brand, prestige, second hand phone
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