Font Size:
The Effect Of Religiosity And Perceived Value On Tourist Satisfaction In Visiting Halal Tourism In West Sumatra
Last modified: 2023-09-11
Abstract
West Sumatra is one of the ten National priority halal destinations in 2018 which refers to the Global Muslim Travel Index (GMTI) standard. West Sumatra also won awards from The World Halal Tourism Award 2016 namely the World's Best Halal Destination and Best Halal Culinary Destination. It is undeniable that the Covid-19 that hit Indonesia certainly had an impact on the tourism sector, not to mention the tourism sector in West Sumatra. Efforts to increase the number of visitors, related parties must improve and increase competitiveness so that tourism in West Sumatra can develop which will ultimately make the economy grow. This study examines the effect of religiosity and perceived value on tourist satisfaction visiting halal tourism in West Sumatra. The sample in this study consisted of 72 samples of tourists who had visited halal tourism in West Sumatra. The sampling technique used is purposive sampling. The data used in this study are primary data and secondary data. The data analysis technique used was multiple linear regression using IBM SPSS statistic 26. The results of the regression equation in this study were Y = 1.762+ 0.308X1 + 0.703X2 + 0.079X3e. The results showed that religiosity had a significant effect on the satisfaction of tourists visiting halal tourism in West Sumatra. Quality has a significant effect on the satisfaction of tourists visiting halal tourism in West Sumatra. The price has no significant effect on the satisfaction of tourists visiting halal tourism in West Sumatra. Religiosity, quality and price simultaneously have a significant effect on the satisfaction of tourists visiting halal tourism in West Sumatra.
Full Text:
PDF