This study aims to determine the effect of Return on Investment (ROI) and Economic Value Added (EVA) on Stock Prices. The population used in this study is Primary Consumer Goods Sector Company listed in Indonesia Stock Exchange (BEI). The sample selection using purposive sampling method and samples from research are 45 primary consumer goods sector company listed in Indonesia Stock Exchange (BEI) period 2018-2021. The data used are secondary data in the form of annual reports and obtained from the financial publication report of Indonesia Stock Exchange. The analysis technique used in this research is panel data and analysis multiple linear regression analysis with Eviews12 program. The results of this study indicate that Return on Investment (ROI) has positive effect on stock prices, while Economic Value Added (EVA) has no effect on stock prices. The results of this study indicate that ROI is better than EVA for interpret changes in stock prices.

Keywords: Return On Investment, Economic Value Added and Stock Prices.