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Entrepreneurship Accounting Competence In The Digital Era For The Sustainability Of Micro-Enterprises
Anissa Hakim Purwantini, Ardhin Primadewi

Last modified: 2023-09-11

Abstract


Entrepreneurial accounting competencies in the digital era are important for entrepreneurs to maintain their business sustainability. This study aims to explore and identify the entrepreneurial accounting competencies needed to achieve business success. The research method used is a case study of entrepreneurship from alumni of the accounting study program. The results of this study formulate entrepreneurial accounting competencies in the digital era including risk taking, problem solving, innovation, digital marketing and communication, and digital accounting, which entrepreneurs must possess to maintain business sustainability and achieve success.

Keywords: accounting competencies, digital accounting, entrepreneurship accounting, sustainability MSMEs

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