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The Effect Of Price And Quality Of Service On Repurchasing Interest Using Transportation Services Maxim In Bandar Lampung
Last modified: 2023-09-19
Abstract
AbtractIn today's modern era, people have various activities and to meet the needs of these activities, people need transportation as a supporting tool or tool in carrying out their activities. Currently, there are many online transportation service providers known as Go-Jek, Grab and Maxim. All provide almost the same service starting from delivering people at different costs but with the same ordering system, namely ordering by telephone or website. The purpose of this study is to determine whether price and service quality have an influence on repurchase interest in using transportation services in Bandar Lampung. The type of research used is quantitative by using 96 samples of consumers who use Maxim online transportation services in Bandar Lampung. Based on research, it shows that price and service quality have a partial influence on buying interest in users of Maxim online transportation services in Bandar Lampung. Price and Service Quality have a simultaneous influence on buying interest in users of maxim online transportation services in Bandar Lampung.Keywords : Price, Service Quality, re-buy intrest
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