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Analysis Of Factors Affecting Cashless And Cardless As Transaction Behavior In Students
Last modified: 2023-09-19
Abstract
This study aims to analyze the factors that influence Cashless and Cardless transaction behavior among students. This research uses descriptive quantitative research. The population in this study are students who are currently studying at universities in the city of Bandar Lampung and who are Cashless and Cardless users as a means of transacting. The sample in this study amounted to 120 respondents. The data collection technique in this research is by distributing online questionnaires. The results of this study indicate that the perception of trust has a positive and significant effect on the interest of cashless and cardless users among students. Furthermore, User Interest has a positive and significant effect on the Behavior of Cashless and Cardless Transactions among Students. Meanwhile, the perception of usability, convenience, and security does not affect the interest of cashless and cardless users among students.
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