Financial literacy provides public financial education to take action and choose financial decisions wisely. However, this is in contrast to consumptive behavior based on a great desire to have something without considering needs. The emergence of Shopee PayLater facilitates online shopping actors to behave consumptively with the convenience and benefits offered. We investigate whether financial literacy is able to prevent Shopee PayLater users as online shopping actors to reduce their consumptive behavior. Data were obtained from questionnaires distributed to Shopee PayLater users with non-probability sampling method. Finding shows that financial literacy positively affects consumptive behavior. It implies that online shopping actors have not been able to apply their understanding of financial literacy to reduce their consumptive behavior. We suggest that despite users have been supported by financial literacy knowledge, various attractive offers that online shopping apps provide still enhance consumptive behavior.

Keywords: Financial literacy, consumptive behavior, Shopee PayLater, online shopping apps.