Business competition in the fashion sector is very tight, especially in the clothing sector. Marketers compete in offering merchandise for clothing products to be sold. Various methods are used to make consumers interested in the goods offered by these business actors, one of which is selling thrifting clothing products. Thrifting activity is actually a shopping method that aims to save money, the items purchased are clothing items that have been used or commonly called second-hand or used goods, but the quality of the clothes from this thrift shop is still very feasible to wear. This study aims to examine the effect of price and product quality on consumer buying interest in thrifting clothing in Bandar Lampung. The type of research used in this study uses quantitative analysis methods. The population in this study are thrifting clothing consumers in Bandar Lampung. The sample in this study was 140 respondents. Based on the results of the analysis of Price and Product Quality together, it significantly influences the buying interest of thrifting clothing consumers in Bandar Lampung City with the Fcount value of 111.078> 3.06 Ftable and the value of Sig 0.000 <0.05, this indicates that the H3 hypothesis is accepted. Price and Product Quality have an effect of 61.9% on consumer buying interest in thrifting clothing users in Bandar Lampung City while the remaining 38.1% is influenced by other factors not examined in this study.

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