In carrying out an activity the company needs to evaluate (evaluate) the implementation of the human resource (HR)

program that has been developed in achieving the company's overall goals to ensure that the human resources (HR) function has been running well. running and growing well in developing the company. The purpose of this study was to determine the effect of reward on the loyalty of Permata bank branch Lampung To determine the effect of punishment on employee loyalty of the Lampung branch bank To determine the provision of rewards and punishments on employee loyalty of Permata bank branch insight into the systematic reward and punishment of employee loyalty; (2) for libraries to add collections and reference materials for other researchers in the field of work; (3) for companies that are able to provide good input for bank Permatas Lampung branch companies to improve performance and loyalty as well as the wider community regarding appropriate rewards and punishments. This study uses a quantitative descriptive method with data analysis techniques using validity tests, reliability tests, multiple linear regression analysis, t, f, and tests performed manually and using the SPSS application. The population in the study of the Lampung branch of Pernata Bank is as many as 143 based on statistical analysis obtained as follows: Hypothesis Testing Results show that Rewards and Punishments simultaneously affect employee loyalty at Permata Bank Lampung branch.