Last modified: 2023-09-19
Abstract
This study aims to determine the effect of service quality, facilities and prices on customer satisfaction at Hotel Comforta Tanjungpinang. The population of this research is consumers who stay at Comforta Tanjungpinang by distributing questionnaires. The sampling method used the census technique, with a total sample of 147 respondents. The strategy used in this study is an Associative/quantitative research strategy as measured by the calculation of the Coefficient of Determination (Partial and Simultaneous) as well as hypothesis testing. The results show that service quality partially has a significant effect on consumer satisfaction, partial facilities have no significant effect on customer satisfaction. , Price partially affects customer satisfaction, price, facilities, and Customer Quality simultaneously has a significant effect on Customer Satisfaction
Keywords: Price, Facilities, Quality of Service and Customer Satisfaction