The progress of modern times is no longer in doubt, many business people are competing fiercely, making business competitors required to create the advantages of their respective businesses in order to be able to compete with companies that are in the same business, talk about advantages, of course the company must can develop by producing good quality products and also competent services so that it will bring a sense of satisfaction from consumers and it is hoped that consumers will continue to come because they are satisfied with the products and services provided by the company. The purpose of this research is to determine the effect of product quality, service quality and price on consumer satisfaction at Dominos Pizza in Bandar Lampung. The population of this research is the icon consumers of Pizza Dominos, with a purposive sampling method, it is known that the sample in this study is 150 people. Analysis method using Multiple Linear regression analysis. From the results of this research, it is concluded that product quality, service quality and price jointly have an effect on consumer satisfaction of Dominos Pizza. It is hoped that with this research, Pizza Dominos can maintain the stability of product quality, service quality and good prices, so that it can attract consumer icon satisfaction when buying Pizza Dominos.