Woman and beauty is a unity. Beauty as the characteristic of femininity has taken root in a wider social system. It is culturally programmed. The modern beauty myth which is centered on women’s body is reproduced continuously. The most dominant way of reproduction is through the media. The beauty myth is represented through advertisement, idol appearance, film and TV series. Beauty myths are felt torturing women, so lately the movement to free women from the shackles of beauty myths is increasingly being voiced. This effort is carried out in various ways for example through writing, criticism, and popular culture. One of them is a Korean TV Series entitle My ID is Gangnam Beauty. This TV series try to deconstruct the definition of woman beauty. Related to that, this paper analyzes what and how the beauty is defined in this series. The descriptive qualitative method is used in analyzing process. The result show that in this series, beauty is still put as women’s identity and allure, but beauty is defined as kindness and good behavior. The female main character of this series has an ugly face so she does plastic surgery. People then call her a plastic monster, but she is loved by the most handsome and popular boy in her campus. Through this story the audience is told that the true beauty is not a good looking appearance, but it is kind hearted. A woman is seen not on her physical beauty but on her character and behavior.