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MAUDY AYUNDA AS SPOKESPERSON FOR THE G20 INDONESIA 2022 IN ONLINE NEWS HEADLINE: IS IT STRATEGIC OR JUST A GIMMICK?
Last modified: 2022-07-23
Abstract
After the appointment of Maudy Ayunda as spokesperson for the G20 Indonesia 2022 by the Ministry of Communication and Information on March 31, 2022, news emerged regarding this matter both from local mass media and from foreign mass media. There are several local mass media that praised the appointment, but there are also foreign news media who criticized it. This research will explore several local mass media and foreign mass media related to the news about Maudy Ayunda's appointment as a spokesperson for the G20 Indonesia 2022 which will be held in November 2022 in Bali. This research is a qualitative descriptive study using observation methods and documentation techniques in data collection. As a data analysis, this research will use Norman Fairclough's critical discourse analysis approach through elements in the textual dimension (microstructural), the dimensions of the practice of discourse (mesostructural), and the socio-cultural (macrostructural) dimension. It is hoped that the results of this study can reveal the construction of mass media that reported Maudy Ayunda's appointment as a spokesperson for the G20 Indonesia 2022.