The view of women who say that leadership is not part of their life experiences has shifted, even though they have to cross various boundaries and obstacles. This change was accompanied by discourses on leadership and women in popular new media. The purpose of this qualitative study is to explore and interrogate the construction of women's leadership in new media.  This study use critical discourse analysis as a method. By borrowing Bourdieu's social construction, it will explain the positive enabler and constraints, which is attributed to women leaders. As the result, new media has become a tool for women to provide discourse about themselves as leaders in public. Findings shows that  factors that contribute to this phenomenon are divided into internal factors originating from women themselves and external factors originating from the company and community environment. Family factors, organizational culture, and education affect a woman's career advancement. In the process, this certainly requires economic capital and access to networking. The data also highlight barriers that women face when it comes to competing for leadership position. Patriarchal gender roles shaped work-home pressures, culturally constituted organizational perceptions of women and their leadership potential. Women are subjected to gendered prejudices about their ability to lead. Furthermore, women lack ambition and self-confidence so that they inhibit themselves, thereby limiting their leadership chances. This research conclude that woman's femaleness and the behaviors that are judged as leader behavior will determine how women are in the field of leadership. Finally, there are some practical implications for gender-equality campaigning, as well as for the larger policy community.